Prepare a source-first media brief

A media brief helps a journalist decide whether a story fits their audience. Build it around information that can be checked.

Lead with the specific fact

State what happened, who is involved and when it happened. Link to the primary source and identify what is newly available. Keep promotional adjectives separate from verifiable facts.

Make supporting material accessible

Provide a concise background note, relevant data and a contact route. Confirm permission before sharing images, personal details or confidential documents.

Define the request

Explain whether you are offering an interview, an announcement or supporting information. Do not imply that a journalist has agreed to coverage. Keep a record of corrections and source updates.